There’s more to brands than meets the eye. Beneath the logo, adverts, websites and more, there’s a vital set of beliefs and principles: a core of meaning that everything else is built around.
At ITI, getting to this deep understanding of brands and what makes them tick is fundamental to everything we do. All of our projects start by first uncovering and articulating the things that make a brand what it is, and then communicating this in an authentic way. This gives our clients the clarity and insight they need in an ever-changing world, and ensures that the work we do is sustainable and meaningful.
ITI, the International Trend Institute, is a holistic branding agency based in Durban, South Africa. With a combination of considered strategic thinking, global trend knowledge and creative design, we work with clients to define, create and market meaningful brands.
We established our roots in 1996, pioneering the distribution of international trend information in the South African market – hence our name. While we have since grown to encompass a broader offering that includes comprehensive brand development and communication, our roots in trend research still inform the mindset and culture of the company in a very real way.
In 2007, ITI acquired The Dream Room (TDR) a brand communications agency with significant experience in retail. TDR’s association with ITI provides clients with effective and meaningful on-going brand communication and promotional campaign work.
So we always seek to ground our work in deeper insights and understandings about our customers and their world.
So we make use of an approach that combines strategy with creativity, intuition with insight, thinking and feeling.
So, with our in-house creative team and broader network of collaborators in fields from architecture to film-making, we are able to help brands express themselves across multiple media and contexts.
The ITI team includes strategic thinkers, writers, trend researchers, art directors and designers, working from our calm, considered offices in the Bellevue Campus. The Campus is an award-winning business development that we conceptualised and brought to life, and connects us to both our immediate community and beyond. It also means that our neighbours include like-minded businesses as well as a popular restaurant, art gallery and shop, all of which contributes to the unique style of work and life here.
We work with a holistic brand development model that encompasses a deep understanding of brands, their world and customers. Depending on our client’s needs, we are able to partner with them on a journey through any or all of the following elements.
Our client mix is varied and we have partnered with brands across a variety of sectors and industries. These include both project-based relationships as well as long-term relationships and retained accounts. Our experience includes work in both local and overseas markets.
Now that you’ve found out more about who we are and what we do, the question is this:
how could we help you activate the potential of your brand? Whether you have a clear picture of
what you need done, or just feel like starting the conversation, please contact us.
international trend institute